Texas Instruments Case Study

Texas Instruments Facts: * The company was founded in 1930 as Geophysical Service Inc. * GSI used seisms signal processing technology to search for oil. * GSI was sold to four of its mangers eleven years after its formation. * Texas Instruments Incorporated is headquartered in Dallas, Texas. * The company has manufacturing, design and sales operations in more than 25 countries. * It has three separate business segments: (1) Semiconductor 85%. (2) Sensors & Controls 10%. (3) Educational & Productivity Solutions 5%.

The Semiconductor segment accounts for the highest growth rate than its other two business segments. * It was the third-largest semiconductor company in 2004 in terms of revenue. * TI employs approximately 35,200 people worldwide, with about 16,100 in the United States. * Ti is ranked 83rd on the Fortune list of 100 Best Companies to work for in 2006. Problems: * Weak marketing campaigns in a very competitive industry. * The company depends on few customers for their revenues and its wasting opportunities. Sales are dropping due to low demand on computer ships. * Poor innovation in a highly competitive industry where it has to be more than good. * Poor research and development in an industry that has to be up to date. Solutions: * A strong marketing campaign that shows the company’s history and their long years of experience. It could also be on how big the company got through the years and how they are the 3rd biggest company in the industry. * Aim for a wider target market and show more attention to more customers instead of focusing on one group of customers. Make contracts with laptop/PC’s companies in order to sell more chips through these companies. * Invest in new technologies that could benefit the company in the long/short run. The company could also host a competition where people could compete with their new inventions which would be sponsored by the company and developed into a new technology or product. * Focus more on the R&D and improve it to be one of the best in the industry. The company should put more effort in improving their R&D to be able to succeed in this competitive industry. Resolution:

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After implementing the solutions listed above, Texas Instruments was ranked to be the number one company in the industry. The company was able to establish a new image showing customers that it’s the best and the most trusted company in the industry. Customers are trusting the company for their long years of experience and success. The company now has contracts with most of the cellphone companies and also contracts with Dell, Toshiba and Sony. The company is supplying the computer industry companies with chips and updated technology to compete with the other big companies.

Texas Instruments has a competitive advantage over their competitors with the new technologies that are only offered through them. Texas Instruments has one of the most effective and helpful R&D in the industry, they are updating their products and keeping them up to date. The company won several awards on their new inventions that helped improve technology all around the world. The company also expanded into more countries making it the biggest and the most trusted company in the industry.

They are now in more countries and also helping those countries improve in their every day life. They are now aiding poor countries that needs help and support making through their everyday life. The company was also able to give out scholarships to big universities in order to have them help the company after they graduate. They started sending people to different universities around the world in order to gain more/new knowledge that could help improving the company from being good to being better.