Management Futures Applying appropriate frameworks that have been discussed in the module, undertake a sustainability analysis of an organisation of your choice. Assignment Word Count: SID: 0774795 Submitted To: Dr Beatriz Acevedo Suggested content: 1. Brief description of the company chosen (sector, location, etc. ) and identification of main ‘sustainable’ features in your analysis. 2. Analysis of the context: Identify legislation, social, political and economic context of the countries (or the country) where the company operates, significant environmental aspects that the company needs to take into account in its activities (i. . climate change, waste, energy, etc. ). What are the main drivers (internal and external) for the company to adopt sustainable issues? Use relevant concepts and authors. 3. Description of the ‘sustainable’ aspects of the company. You may include the company’s report on social responsibility; environmental policy; company’s ethics; public relations, marketing, etc. Highlight the companies accreditations and certificates, e. g. the company has achieved ISO 14000; Ethical Award; Fortune most sustainable/responsible business; FTSE on social responsibility; The Observer Ethical Award, etc. . Identify benchmarks and good practice.
You can enhance your analysis by including examples of good practice or benchmarks that can establish a comparative line with the performance of your company. It can be also the case that the company you use is in itself a case of good practice. 5. Analysis: Use relevant authors, references and frameworks for the analysis. You may include issues such as: What are the main effects produced by the company’s investment in sustainability (e. g. innovation; brand reputation; communities engagement; new markets, etc. What are the main effects of the company not attending sustainable issues in its practice/strategy (e. g. legal costs, energy costs, regulation, reputation, etc. ); Stakeholder analysis, etc. 6. Recommendations 7. Conclusions Introduction The company I have chosen for this assignment is The Body Shop. ‘The Body Shop International is a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products’. The very first The Body Shop store was opened in 1976 in Brighton. The Body Shop now has over 2,500 stores in over 60 countries with a range of over 1,200 products.
During 2008 The Body Shop opened 124 new stores around the world, including new markets in India, Pakistan, Namibia, Poland, Slovakia, Monaco and Egypt. As well as selling products through their stores The Body Shop also have a direct-selling channel called The Body Shop At HomeTM. This is where consultants sell products at parties in people’s homes. This operates in two countries – the UK and Australia. Customers can also use The Body Shop e-commerce websites for online shopping in the UK , the USA , Canada, Australia, Korea and Japan.
The Body Shop Foundation is the companies own charity, launched in 1990. The Foundation gives financial support to pioneering, frontline organisations that otherwise have little hope of conventional funding. The Foundation’s focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection. The Body Shop owns 100% of Soapworks, a soap factory based in Glasgow, Scotland, which represents the only manufacturing facility in the Company. Otherwise all other product manufacturing is outsourced.